The Mystery: Two Names, One Suspect
Enter “short tv” in an app store and you get a crowd of lookalikes, a Chinese studio’s press history and, somewhere in the middle, a hit app called ShortMax. Sorting out that tangle is the whole case this file sets out to crack. The working hypothesis is a phone dramas simple one: the app now sold as ShortMax and the ShortTV brand announced by a Chinese producer for the US, Canada and Australia are one and the same. No official rename announcement has surfaced, so this theory, though strong, is not proven. So instead of taking anyone’s word for it, we will walk through the public records one clue at a time. Taken alone, each clue is small; the weight comes from how neatly they fit together. By the end, you should be able to judge the claim yourself and, more usefully, steer clear of installing the wrong short tv drama app.
The First Clue: The Android Package ID
The package name is a fixed internal ID that every Android app carries, and it rarely changes even when the storefront title does. In Google Play, ShortMax’s listing relies on the package live.shorttv.apps. For a brand named ShortMax, this is an odd choice, unless the app started life under another name. The package ID is usually set at the very beginning, before marketing settles on a final title. The sort of fingerprint that survives a rebrand is therefore a package that spells out “shorttv”. The package name, by itself, does not document any history; it only suggests one. Anyone can verify this clue in seconds: the ID also shows up in the web address of the Play listing.
Second Clue: The Legal Entity Behind It
The next clue is hidden in the fine print of both app stores. The App Store names SHORTTV LIMITED as ShortMax’s seller. Google Play lists the developer as SHORTMAX LIMITED, yet the legal entity behind it is once more SHORTTV LIMITED, listing an address in the Mong Kok district of Hong Kong. The company’s terms of service, too, are governed by Hong Kong law. Renaming a consumer product while keeping the original company name is a familiar pattern in app publishing. It puts ShortTV’s name on the contract you accept when you pay for ShortMax, though it does not prove the brands are the same.
The Third Clue: The Launch Month
The timing is the third thread. According to Baidu’s encyclopedia entry, ShortTV launched in September 2023. The same month saw ShortMax appear, as Google Play listing September 3, 2023 and the App Store listing September 11, 2023. The simpler explanation of the overlap is a single product that launched once and later traded under a new name. It would be a notable coincidence for two unrelated brands with near-identical names to debut within the same few weeks. China Daily was still calling Jiuzhou’s English-market app ShortTV in January 2024, a few months after that launch. Still, a shared month is circumstantial, which is why it matters mainly in combination with the other clues.

Fourth Clue: The Redirect Between Domains
Clue number four is the easiest to verify, because it happens in your browser. As of September 2026, anyone who opens shortmax.com is sent to shorttv.live through a permanent 301 redirect. Web browsing of the same dramas the app streams is offered on that destination site. A permanent redirect like this is not an accident of search results but a deliberate server setting. Since companies normally point a domain only at property they control, the redirect links both names to one operator. Nobody has written it down in a press release, yet it is still the closest thing in this file to a signed statement.
Clue Five: The Copyright Footer
The trail ends with a footer. Over on the shorttv.live site, a ShortMax page shows the line “© 2024 SHORTTV LIMITED”. Generally, copyright notices name the entity that actually owns the content and the site. Put the package name, the seller, the launch month and the redirect next to it, and the pattern is hard to read any other way. That rename should still be treated by careful readers as likely but unconfirmed. The company might describe its brands differently in the future, and no official announcement of a switch from ShortTV to ShortMax could be found.
Who Is Behind It: Jiuzhou Culture
The company behind the ShortTV name is Jiuzhou Culture, a Chinese short-drama producer. Jiuzhou launched two overseas apps, per a January 2024 report in China Daily: 99TV for Southeast Asia and ShortTV for the US, Canada and Australia. Per that same report, Jiuzhou had produced more than 600 mini-dramas for overseas markets. About 80% of those were dubbed adaptations of Chinese productions, while the remaining 20% were original overseas shoots. According to the company’s figures, the cost of a 70-episode short series came to $100,000 to $150,000. That mix explains why the catalog holds both dubbed Chinese stories and locally shot originals. Treat those figures as a snapshot rather than a current tally, since they date from early 2024. Today, ShortMax’s own listing claims more than 50,000 dramas in 19 languages, a company figure that has not been independently audited. This studio is linked to the ShortMax brand you see in stores today by the ownership trail through SHORTTV LIMITED.
The Trouble With Look-Alike Apps
Because the short tv name is not protected in app store search, the case becomes messier at this point. A number of unrelated developers publish apps with nearly identical titles, and none of them is connected to Jiuzhou or ShortMax. Anyone looking for a shorts app from the ShortTV team can easily install one of these instead. Most people never look at the developer field, and that is the only place the differences show up. The table below lists the developer names recorded in the store listings as of September 2026. The real ID is the developer name, not the icon or title.
| App name in the store | Seller or developer | Available on | Install count | Connection to Jiuzhou’s ShortTV |
|---|---|---|---|---|
| ShortMax (package live.shorttv.apps) | SHORTTV LIMITED, Hong Kong | Both iOS and Android | 100M+ in Google Play | Likely the same app; the rename is unconfirmed |
| ShortTV: Watch Drama Shorts | HUNG LAM INVESTMENT AND CONSTRUCTION JSC | Android | 1M+ | Unrelated |
| Short TV – Drama & Shorts | BullFX | Android | Not shown | No connection |
| Shortv | Instant Shadow Limited | iOS | Not shown | No connection |
How Much It Costs
Pricing follows the ShortMax listing, because ShortTV and ShortMax appear to be one product. In the US App Store as of September 2026, the Weekly Pass Pro costs about $19.99 a week, and a cheaper tier comes in at about $9.99. It was not possible to verify monthly or yearly plans, since the US store shows only weekly passes. Prices vary by country, platform and promotion, and one-time purchases range from about $3.49 to $24.99. The terms state passes renew automatically 24 hours before they expire, and refunds are refused unless the service is unusable because of ShortMax. Another complaint from App Store reviewers concerns episodes costing up to 60 coins without clear pricing up front. The developer’s own responses on Google Play admit that its “free trial” wording confused some users. Deleting the app does not stop the billing; cancellation takes place in the App Store or Google Play subscription settings.
Before You Tap Install: A Short Checklist
A few quick checks take less than a minute and prevent most mix-ups. The goal is to confirm you are getting the Jiuzhou-linked app and not a look-alike. Before starting a short series you cannot afford to finish, it also helps you spot the pricing traps. No special tools are needed for any of these steps, only the store page itself. Any site offering modded versions or “unlimited coins” is pushing something unofficial and risky, so avoid it. The list below is worth going through before you tap install.
- Verify the developer or seller reads SHORTTV LIMITED or SHORTMAX LIMITED.
- Check that the install count on Google Play is at 100M+.
- To check current weekly pass prices in your country, check the in-app purchase list.
- Remember that passes renew automatically until you cancel in your store settings.
- Avoid any app whose developer name matches none of the above, however similar the title.
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